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What is it?
A pool of people operating in the tourist sector who make the visitor and his or her reason for coming to Venice the focus of their organization.
What is its role?
The partners concentrate their efforts on a precise target clientele and share the objective of making the “commodity Venice” more desiderable and of greater value to those customers. To do this, they promote those features that render the area unique and create a commercial synthesis out of the various types of sejours and holiday being offered.
Features:
In order to belory to the VeryVenice Club, the following common basic principles are necessary:
1. THE IDEA: focusing on the visitor and the type of holiday he or she has in mind;
2. CHARME: proposing a pattern of life which arouses greater interest in, and provides a means of identifying with the city;
3. A SHARED SYSTEM of values, messages and culture enabling the operators to meet real or potential demands with professionalism;
4. VALUE i.e. the ratio between (real or perceived) price and (real perceived, or simply what is thought ideal) quality;
5. CREATIVITY: a suitable combination of means that allow the VeryVenice club’s objectives to be reached.
gli obiettivi.
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